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The global economy and the complicated supply chains involved in producing many of today’s products have grown faster than most consumers’ ability to understand the environmental and ethical consequences of this production. Over the past several decades, industrial ecologists have been using a method called LifeCycle Assessment (LCA) to break down these production processes and supply chains and help major companies improve their ecological consciousness. Recent web startups, such as Good Guide are helping consumers do this too, because ultimately, ecological intelligence involves understanding that what we do in the world is interconnected with everyone else, Time said.
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